Lego is together with a number of characters with disabilities in its reimagined group of Lego Associates. (Lego)
Lego is providing up a bunch of recent characters with disabilities as a part of a broader push for extra variety inside its toy lineup.
The characters embody these with Down syndrome, limb variations, anxiousness, vitiligo and a canine with a wheelchair. They’re a part of Lego Associates — a set of extra detailed and practical wanting Lego characters — which has been reimagined to function extra variety, with a number of pores and skin tones, cultures, bodily and non-visible disabilities and neurodiversity.
“On the Lego Group, we perceive that youngsters need the characters they encounter to be extra like the various personalities they meet in real-life,” stated Tracie Chiarella, head of product for Lego Associates on the Lego Group. “We’re repeatedly evolving our merchandise in order that they’re reflective of society immediately and that’s why we’re proud to launch this brand-new era of Lego Associates.”
Commercial – Proceed Studying Under
The brand new characters had been developed in response to analysis, testing with children and letters despatched to the corporate, officers stated.
Lego cited outcomes from a research it carried out final yr which surveyed greater than 32,000 mother and father and 24,000 children ages 5 to 12 in 35 international locations that discovered an “overwhelming need for extra illustration in play and extra dialogue on variety.”
Specifically, the corporate famous that almost three-quarters of kids surveyed stated that there have been not sufficient toys that appeared like them.
The brand new characters are a part of Lego Associates units which are out there now and they’re included in a Lego Associates TV collection on the Lego YouTube channel.
Learn extra tales like this one. Join Incapacity Scoop’s free e-mail e-newsletter to get the most recent developmental incapacity information despatched straight to your inbox.
