Reference Quantity: ST0285

Particulars of normal

1. Job

Junior journalist

2. Duration

We’d anticipate a candidate coming onto this apprenticeship, with out earlier related expertise, to usually take at the very least 18 months to finish the programme. This can be diminished if an apprentice is part-qualified or has related expertise on entry.

3. Role profile

Journalists deliver folks the information and knowledge from their avenue, their group, their city or metropolis and from all over the world utilizing a mix of phrases, photos and shifting photos. They’re able to work on their very own competently and work with out instant supervision in producing and producing tales for publication and/or broadcast. On the profitable completion of this apprenticeship, you’ll grow to be a junior journalist.

4. Oknowledge and abilities

Journalists will use their information and abilities to provide information and knowledge for TV, radio, print and digital publications. These are the core abilities for a junior journalist:

  • know what a narrative is and the way to perform the required analysis and interviews;
  • construct and preserve a variety of dependable contacts;
  • create high quality tales which might be correct, clear, vigorous, truthful and balanced, in a type that may have interaction an viewers;
  • work in an moral method and in accordance with related codes of conduct and show integrity;
  • be capable of work on getting tales ‘proper the primary time’;
  • show a capability to put in writing and use good English to business customary for all platforms;
  • produce content material for digital platforms, together with video and photographic materials;
  • adept at utilizing social media and digital platforms and strategies to supply content material, contacts and construct an viewers;
  • be a very good communicator;
  • perceive the significance and worth of manufacturers;
  • connects with the viewers they serve;
  • work to tight deadlines;
  • be technically proficient and capable of perceive/use internet analytics;
  • perceive how society works;
  • take and maintain correct notes and information;
  • be capable of collect, confirm and make correct use of Person Generated Content material (UGC);
  • be capable of collect, use and current knowledge;
  • perceive how the legislation impacts the work of a journalist;
  • adhere to related well being and security laws within the office; and
  • perceive the ‘information enterprise’ with a information of rising traits within the media business.

Apprentices will comply with one of many following pathways to achieve the extra specialist abilities:

For print and related digital platforms, journalists should:

  • for many employers, write and precisely transcribe shorthand at 100 phrases per minute;
  • edit copy and write headlines for publication on completely different platforms;
  • take pictures appropriate for publication;
  • be capable of report from a variety of settings;
  • analysis and write clear, correct, compliant and fascinating tales and options for newspapers, magazines and web sites;
  • for some employers, be capable of use knowledge to contribute in direction of potential editorial content material and techniques; and
  • have a very good working information of regulation as specified by the editors’ code.

For TV/radio and related digital platforms, journalists should:

  • analysis and write clear, correct, balanced, compliant and fascinating tales for TV and radio;
  • for some employers, be capable of write and precisely transcribe shorthand at 100 phrases per minute;
  • perceive the strategies of interviewing for broadcast and might conduct a easy broadcast interview themselves;
  • show familiarity with the essential strategies and know-how of broadcast information gathering, together with the sourcing of fabric;
  • have an consciousness of the essential set-up of radio and tv information studios, function easy radio and tv gear, and be acquainted with the language and terminology of a broadcast newsroom;
  • present a very good working information of the important thing ideas of broadcast regulation as specified by the Ofcom Broadcasting Code; and BBC editorial pointers.

For public relations (PR), company communications and related digital platforms, journalists should:

  • perceive how journalism in PR and company communications differs from journalism in different sectors;
  • for some employers, be capable of write and precisely transcribe shorthand at 100 phrases per minute;
  • be capable of put together content material for particular functions (e.g. press releases, social media, brochures, exhibition boards);
  • have a very good understanding of the enterprise (companies) they work for;
  • know the distinction between outputs (e.g. press releases, social media and many others.); and
  • be capable of act as a mediator and facilitator between the media and employer.


Journalists ought to have: a hard-working perspective; an inquiring thoughts; a energetic curiosity in present affairs; a capability to put in writing and use phrases precisely and with impact; persistence and dedication; and a willingness to embrace change and settle for unsocial working hours. They need to be capable of show dedication and want to be a journalist. They need to

have skilled attitudes to their job, how they current themselves for work and have an understanding of the variety of their viewers. They need to even be: ready to work

shifts; conscientious; enthusiastic; resilient; a group participant; have a capability and want to hold out duties in accordance with the legislation, rules and any acceptable codes of conduct; and have excessive private requirements by way of discretion/confidentiality.

Entry necessities

Particular person employers will determine any related entry necessities by way of earlier {qualifications}, coaching, work expertise or different standards. Apprentices with out Stage 2 English and maths might want to obtain this stage previous to completion of their apprenticeship.


This evaluation will embody the NCTJ Stage 3 Diploma in Journalism, an present end-of- programme evaluation which is well-recognised and valued within the business. The top-point evaluation will cowl the entire customary and will likely be graded cross, benefit or distinction.

Stage and evaluation date

This can be a stage 3 apprenticeship which will likely be reviewed after three years.

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