Reference Quantity: ST0105

Particulars of normal


Junior Content material Producer

A Junior Content material Producer (additionally known as a Artistic Content material Assistant) is chargeable for growing and creating content material that can be utilized throughout quite a lot of media together with digital, social media, broadcast or in print. Working to the client/shopper temporary, they analysis, put together and develop the media messaging to maximise viewers engagement, capturing the technique and targets of the model and wishes of the client they’re representing.The content material they create can be utilized as a part of media, promoting and advertising campaigns.They must seize what’s thrilling a couple of marketing campaign and design the weather that can be utilized throughout media platforms and channels. Junior Content material Producers collaborate with designers and builders, utilizing authoring languages to create content material for the World Large Net, which can embrace video, pictures, textual content (or “copy”) and net pages and social media content material, so an enthusiasm for expertise and creating nice on-line experiences is a should.They’ll work in promoting, advertising or digital companies, or in interactive roles for broadcasters. Junior Content material Producers might progress into Content material Creation/Growth roles at extra senior ranges throughout the business, together with with digital companies, broadcasters and publishers.


SKILLS: A Junior Content material Producer is ready to:

OkNOWLEDGE & UNDERSTANDING: A Junior Content material Producer is aware of and understands:

Content material Planning 

•    Interpret the targets of the shopper’s/buyer’s temporary

•    Analysis concepts and ideas to satisfy the temporary

•    Analyse the variations between media campaigns aimed toward retention, acquisition and conversion of shoppers for purchasers

•    Determine & advocate the suitable platform/s or channel/s to make use of for the media marketing campaign

•    Current concepts, pitches and proposals for inventive content material to be additional developed

•    Make sure that the content material being developed is organised, structured and labelled successfully and in a logical method that permits for environment friendly search and retrieval

•    Methods to determine the industrial drivers for a shopper/buyer

•    The significance of brand name, model consciousness and the meant viewers inside a short

•    How print and digital audiences differ and the completely different communication types that might be used

•    How inventive content material can be utilized throughout channels and platforms

•    Methods to work inside a funds allocation for a short

•    The place content material creation suits inside a advertising technique

•    The applicability of rising applied sciences, requirements and developments to a marketing campaign

•    Methods to choose/create a metadata schema to categorise content material for storage

Content material Growth

•    Storyboard and description script their concepts for content material to be developed

•    Function successfully inside the manufacturing workflow

•    Receive media property to be used inside content material creation

•    Guarantee content material is accessible to all finish customers and language finest apply is utilized

•    Develop and preserve efficient working relationships with purchasers, colleagues and suppliers

•    Perceive the consumer expertise to make sure content material is concentrated on maximising engagement


•    The completely different types of writing that can be utilized in keeping with the kind of marketing campaign

•    Methods to set up the suitable tone of voice for the marketing campaign

•    Methods to write textual content for a non-linear medium

•    Perceive the top to finish manufacturing workflow course of and the important thing phases, and personal function inside this

•    The regulatory and authorized necessities when utilizing media property akin to copyright, mental property rights, net accessibility and many others

•    Perceive the rules of negotiation and find out how to apply these when buying channel and platform area or time.

Content material Creation and Analysis 


•    Write and edit copy to be used in print and on-line

•    Seize pictures and audio utilizing primary video, nonetheless cameras and audio gear

•    Use business customary packages to edit and submit produce content material

•    Put together media property to be used

•    Handle media property appropriately, inside agreed taxonomies and file sorts

•    Optimise webpage content material to make sure excessive rankings in search engine outcomes

•    Use business customary instruments and content material administration techniques to handle content material

•    Help in internet hosting message boards and fascinating with audiences by way of social media

•    Reply to viewers suggestions in a well timed and applicable method

•    Use classes realized to guage the success of the marketing campaign and determine areas for enchancment for future campaigns


•    A complete grasp of grammar, punctuation and spelling

•    Methods to write copy that persuades an individual or group or raises model consciousness

•    Methods to seize video, footage, graphics and sound from varied codecs, in preparation for non-linear modifying

•    How the modifying strategy impacts the manufacturing of the content material

•    Methods to determine and manipulate media property from varied sources

•    Methods to securely retailer and entry media property

•    Methods to archive, preserve and protect pictures

•    Methods to use search-engine optimisation strategies

•    Methods to publish net pages utilizing mark-up and magnificence sheets

•    Methods to phase and perceive audiences

•    Methods to collect knowledge to guage the success of the marketing campaign towards the shopper/buyer targets

Business Consciousness

•    Develop, preserve and use skilled networks

•    Develop and preserve personal competence and information in specialist areas

•    Observe well being and security procedures within the office

•    The tradition of inventive media organiastions

•    Business pressures, venture deadlines and organisation working practices

•    Methods to handle and market their very own expertise and companies


Junior Content material Producers can be anticipated to show:

A ardour for creating content material for inventive and digital media

A capability to work successfully each individually and collaboratively as a part of a workforce

The power to construct and preserve constructive relationships with prospects

A powerful work ethic and dedication as a way to meet the requirements required

Recognition and compliance with equality and variety within the office


This apprenticeship is ready at degree 3.


Particular person employers will set their very own entry necessities, however this can usually embrace English and Maths at GCSE Grade C or above.  Apprentices with out English or Maths Stage 2 should obtain this previous to taking the top level evaluation.


This apprenticeship will usually take 12 – 18 months to finish.


This Customary can be reviewed in 3 years. Nonetheless, as a result of quick tempo of change within the business, this can be required sooner.

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