Reference Quantity: ST0311

Particulars of normal

Typical length:

12-18 months 

Typical job titles embody:

Junior Account Government, Junior Advisor, Junior Press Officer, Junior Publicist, Public Affairs Assistant, Marketing campaign Assistant, PR Assistant & Communications Assistant.

Occupational Profile:

Public Relations (PR) and Communications issues the constructing, defending and sustaining of constructive fame for manufacturers, organisations and people. It additionally issues the way in which these manufacturers, organisations and people talk about themselves, their merchandise or their providers with the general public, by way of completely different strategies. This occupation is present in organisations that come from the general public, non-public and voluntary sectors.

Sometimes, PR & Communications Assistants both work in businesses or in-house for employers. They convey with completely different individuals: the media, the general public, inner colleagues or any variety of completely different audiences to get their consumer’s or organisation’s message throughout and affect opinions and behavior in the best means.

They’re chargeable for researching and understanding their shoppers’ / organisation’s objectives, after which utilizing their digital and communication experience to help the each day supply of efficient campaigns to be able to ship particular or organisational goals. This might take varied types together with supporting social media exercise, blogs, press releases or planning occasions. The occupation requires utilizing one’s personal initiative whereas supporting these main on campaigns and so entails working carefully with colleagues in a workforce surroundings. 


A PR & Communications Assistant has a eager curiosity in, and demonstrable

information and understanding of:

  • Present affairs, the PR business, the media and advertising – together with sector particular perception, information, politics, modern tradition, new client media know-how, behavioural change principle and public relations greatest observe.

  • Finance processes associated to PR campaigns – managing timesheets and fundamental suppliers, together with (however not restricted to) workplace provides, print manufacturing, social media promoting and occasion venue prices.

  • The rules of operational administration – efficient planning, organising and prioritising of workloads and suppliers to fulfill deadlines and goals, and key processes (e.g. standing experiences, databases, reporting).

  • IT- how and when to make use of Phrase, Excel, PowerPoint, WordPress, EventBrite, Survey Monkey, Mailchimp, and many others for max effectiveness within the supply of campaigns.

  • Planning and manufacturing processes concerned in constructing campaigns the fundamentals of making a communications technique, creating communications techniques and implementing a disaster plan. Digital construct and content material creation timeframes, print deadlines, manufacturing lead-times and media deadlines.

  • Public Relations & Communications goals – how tactical targets might be set for exercise, primarily based on perception and technique, to assist meet general particular person or organisation necessities. 


A PR & Communications Assistant has the talents to:

  • Use IT successfully to help campaigns – can use bespoke social media / PR software program, comparable to media databases and media monitoring instruments to ship exercise.

  • Construct efficient relationships & interpersonal communications – together with creating contacts inside the media and presenting concepts to stakeholders, colleagues and different events in formal and casual settings.

  • Help campaigns by finishing up many help duties together with desk analysis, occasion co-ordination, database administration and reporting in compliance with agreed service / efficiency ranges.

  • Produce content material (together with however not restricted to press releases, coverage statements social media posts, leaflets, op-eds, characteristic pitches, stay occasions) through the use of an correct and efficient written communication type tailor-made to completely different audiences and media.

  • Help manufacturing of non-written content material, e.g. movie manufacturing administration, producing brief person generated type content material, stay video streaming, social picture creation, infographic manufacturing.

  • Distribute content material produced to maximise constructive communications alternatives by:

    • Utilizing media relations course of, pitching in tales as directed.

    • Creating media / influencer lists to be used by colleagues when required.

    • Utilizing all key digital / social channels, networks and platforms.

    • Utilizing search advertising methods, electronic mail advertising and paid media. Together with the usage of Google, Fb and Twitter Enterprise Supervisor instruments.

  • Consider outcomes by:

    • Utilizing acceptable methods and software program to precisely log and archive content material outputs and outcomes (e.g. protection, social media attain, occasion attendance).

    • Reporting again on findings and exercise in a significant option to your supervisor.

    • Analysing the influence of communications exercise, utilizing quantitative knowledge and updating analytical dashboards.


A PR & Communications Assistant demonstrates these behaviours always:

  • Proactively updating colleagues on progress and flagging time slippages properly upfront and managing your line supervisor’s expectations.

  • An consciousness of pressures different members of the workforce could also be dealing with and the necessity to provide help the place crucial.

  • An enthusiastic and can-do angle, collaborating in all required coaching – after which sharing information with different workforce members.

  • Dedication to getting the job accomplished wherever it’s and nonetheless lengthy it takes.

  • Punctuality, reliability and private duty.

  • Creativity within the growth of latest concepts and in overcoming challenges which can be confronted in supply of the communications programme.

English & Maths

Apprentices should obtain stage 2 English and Maths previous to taking their end-point evaluation.

Skilled Registration

Anybody efficiently finishing the apprenticeship can be eligible to use for membership of the Public Relations & Communications Affiliation (PRCA).


After 3 years

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