Reference Quantity: ST0423

Particulars of ordinary

A Enterprise to Enterprise (B2B) Gross sales Skilled is answerable for delivering worth to enterprise prospects, together with company, public sector, SME, not-for-profit organisations in addition to their very own organisation. As well as, the person may fit in a nationwide or worldwide surroundings. It’s a multi-facteted position which incorporates main on long run, advanced propositions, similar to a number of pricing choices or which can interface to procurement specialists. Utilizing insights, crucial considering and industrial judgement they ship industrial profit to quite a lot of prospects or a posh, excessive worth account. Commercially astute, they strategically and financially handle buyer accounts, lead cross-functional groups by means of the gross sales course of and ship profitable options and buyer satisfaction. Influential, they’re adept at understanding the wants of consumers and creating sturdy stakeholder relationships while demonstrating sturdy, moral apply.

Occupation / Profile: B2B Gross sales professionals function in organisations of all sizes and throughout a number of business sectors similar to manufacturing, prescription drugs, fast paced shopper items (FMCG), enterprise companies, skilled companies and expertise. The occupation profile covers completely different areas of B2B Gross sales similar to: Account Administration, Gross sales Specialist, New Enterprise Growth and Channel Gross sales.


Information and understanding of the way to:

Prospecting and Qualification

  • Analyse the enterprise surroundings, business, sector and rivals to determine potential new prospects. Construct, prioritise and handle the pipeline of prospects in keeping with their potential, making certain strategic and industrial match with personal organisation.

Gross sales Planning

  • Plan strategically and constantly to satisfy gross sales targets by means of prospecting, qualification and pipeline administration. Outline, refine and validate particular buyer necessities within the terminology of the shopper’s enterprise and business.

Resolution Growth

  • Use buyer perception/necessities underpinned by a wonderful degree of portfolio and product information. Analyse and create progressive options and propositions that ship tangible enterprise advantages to prospects.

Growing Proposals

  • Develop efficient gross sales proposals, tender paperwork and displays utilising a spread of communications instruments and methods. Produce compelling formal proposals utilizing the purchasers’ terminology and framed in a approach to meet the purchasers’ wants.

Business Acumen

  • Contribute to industrial methods with a deep understanding of monetary ideas and the exterior surroundings similar to related markets, rivals and related services. Assess alternatives and dangers for consideration by means of line administration of others to assist profitable outcomes.

Publish Gross sales Supply

  • Handle buyer’s expectations and the strategic worth of reaching these. Affect groups to make sure firm alignment with the shopper. Analyse the corporate’s efficiency along with the shopper’s view of each interplay and summise how this can be utilized to tell steady enchancment.

Utilized Insights

  • Interpret and apply buyer, competitor, shopper and market perception and intelligence from digital and conventional sources. Use these insights to impact actionable and moral change of behaviors for mutual industrial profit.


Working with others

  • Influential, in a position to conduct stakeholder evaluation and develop sturdy relationships in any respect ranges, internally and externally, to construct belief. Interacts professionally and ethically sustaining a optimistic and versatile angle. Demonstrates emotional intelligence.

Consultative Promoting

  • Works with prospects to determine new enterprise and market challenges, utilising insights and good questioning and listening methods. Identifies strategic & progressive options integrating merchandise and wonderful service options, to satisfy buyer wants.


  • Leads a assured, clear and compelling gross sales pitch in entrance of a buyer, which builds rapport, establishes credibility and delivers industrial profit. Handles questions, objections and demonstrates the worth of the proposal in a transparent, quantifiable method.

Negotiation and Closing

  • Applies the ideas of negotiation,  develops methods and techniques to a mutually agreeable consequence, making certain each buyer and provider depart dedicated to the end result.

Psychology of Gross sales

  • Critically displays on the completely different psychological wants of consumers and different key stakeholders within the shopping for/promoting course of. Takes into consideration strategic and organisational context when adapting their gross sales approaches, by utilizing the psychological fashions pertinent to creating optimistic and moral purchaser and vendor relationships.

Leveraging Digital Enterprise

  • Adopts completely different approaches to social promoting & digital applied sciences which support the gross sales course of. Develops a digital promoting technique that leverages social promoting to assist lead era, nurturing and buyer engagement. Develops digital networks and drives insight-led engagements. Measures outcomes and return on funding.

Skilled Behaviours and Values

Ethics, Belief and Integrity

  • Promotes and protects good gross sales practices (in accordance with the organisation’s Gross sales Code of Conduct). Maintains the best degree of integrity in all enterprise relationships.

Administration of Self

  • Ensures efficient time administration, prioritisation and strategic alignment of actions. Frequently displays and opinions its personal efficiency. Understands the influence on others.

Interpersonal Expertise

  • Relates effectively to all individuals and builds efficient relationships diplomatically and tactfully. Demonstrates a optimistic mindset and angle and has a spread of abilities and approaches and is aware of when to make use of completely different fashions of communication and influencing with whom.

Buyer Targeted

  • Acts as a buyer advocate inside their very own organisation.

The standard period for this apprenticeship is 3 years, however will rely upon the earlier expertise of the apprentice.

Entry necessities: Particular person employers will set the choice standards for his or her apprentices. Most candidates can have A ranges (or equal) or present related Degree 3 {qualifications}, and English, Maths and ICT at Degree 2. Related or prior expertise may additionally be thought-about as a substitute.

Degree: This apprenticeship normal is at Degree 6.

Qualification: Bachelor’s diploma (Hons) in Enterprise to Enterprise Gross sales. This shall be an built-in diploma primarily based on the usual. Apprentices with out Degree 2 English and maths might want to obtain this degree previous to taking the end-point evaluation.

Skilled Registration: Achievement of the usual meets the eligibility necessities for Gross sales Certification with the Institute of Gross sales Professionals (ISP).

Assessment Date: After 3 years.

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