Reference Quantity: ST0612

Particulars of normal

Occupational Profile

Advertising is vitally essential to all companies offering the perception to develop and ship new services to fulfill ever-changing buyer wants. It’s the means of researching, creating, selling and distributing, services or products by efficient channels to interact with a spread of goal audiences. Occupations in advertising and marketing span most industries and sectors and the roles can sit inside a selected firm/company that gives advertising and marketing deliverables and recommendation to exterior purchasers, or inside an inner advertising and marketing crew, delivering advertising and marketing actions to drive that enterprise. Advertising groups usually work with exterior businesses to ship specialist parts of their advertising and marketing campaigns

A Advertising Supervisor is answerable for the advertising and marketing actions and technique of their organisation. From overseeing the advertising and marketing price range, planning and implementing campaigns to monitoring their success and reporting again to senior administration. They’ve a strategic focus, making certain that advertising and marketing actions align to model pointers and form enterprise wants and goals and ship a return on funding. A Advertising Supervisor will develop, place and promote the services or products of the corporate, choosing applicable channels and utilizing applicable messaging. Being a Advertising Supervisor requires in-depth expertise of selling in addition to nice communication expertise, excessive ranges of creativity and the arrogance to handle a crew of entrepreneurs. Typical duties embody:

  • Creating and implementing the operational advertising and marketing technique, key advertising and marketing campaigns and stakeholder engagement plans to ship towards key enterprise goals
  • Delivering knowledge and proof pushed choice making by commissioning dependable analysis to tell advertising and marketing methods
  • Monitoring and reporting on advertising and marketing/gross sales knowledge to tell senior administration choice making
  • Establishing advertising and marketing objectives based mostly on marketing campaign evaluation, product/service efficiency and market forecasts
  • Managing the advertising and marketing price range to develop cost-effective advertising and marketing plans
  • Approves and oversees the artistic growth of a spread of selling supplies/channels
  • Manages relationships with key stakeholders to help advertising and marketing supply and company fame, this will embody briefing and managing exterior businesses or specialist advertising and marketing groups (e.g. digital) internally

A Advertising Supervisor usually reviews to a director, and relying on the scale/construction of the advertising and marketing crew/organisation could have accountability for a crew of Advertising Executives/Advertising Assistants.

Typical job titles embody: Advertising Supervisor, Advertising and Communications Supervisor, Company Communications Supervisor, Product/Proposition Supervisor, Perception/Improvements Supervisor

Necessities: Information, Expertise and Behaviours


The Advertising Supervisor requires an understanding of:

Advertising Ideas & Theories

  • The rules and theories of selling that help the strategic advertising and marketing course of, e.g. the prolonged advertising and marketing combine (7P’S: Product, Worth, Place, Promotion, Bodily atmosphere, Course of, Folks), advertising and marketing administration processes, product growth and find out how to apply and align these to the marketing strategy and strategic goals
  • Model growth and safeguarding, together with the evaluation and planning of how a model is perceived within the market, worth propositions and supply of tangible parts akin to product pricing, packaging and so forth
  • Shopper and organisational behaviour theories and ideas, together with the shopper (enterprise 2 enterprise/shopper) choice making course of and the way that influences advertising and marketing technique
  • Superior stakeholder administration and the applying of buyer relationship administration (CRM), each inner and exterior, to facilitate the supply of selling plans
  • Advertising Communication planning fashions and budgetary methodologies.

Enterprise understanding and Industrial Consciousness

  • Their organisation’s imaginative and prescient, mission, values, technique, plans, stakeholders, clients and rivals to help the choice and planning course of
  • The broader enterprise perspective by which advertising and marketing operates nationally and internationally, together with the influences of the interior and exterior market/sector, the alternatives, challenges and points it faces, and the way advertising and marketing can deal with these
  •  Find out how to measure and ship Return on Funding in relation to advertising and marketing actions and plans
  • The related business/sector particular authorized, regulatory and compliance frameworks inside which they need to work, together with present Information Safety rules.

Analysis & Perception

  • Efficient market analysis and analysis strategies and strategies and find out how to use the outcomes to tell advertising and marketing planning and actions
  • Dependable info sources and find out how to use these to ship measurable enhancements to advertising and marketing actions, together with how metrics are used to measure these
  • New and rising tendencies and themes in advertising and marketing.

Product and Service Improvement

  • The rules of product and repair design and implementation and portfolio administration
  • The options and advantages of various advertising and marketing communications, and routes to market, and find out how to leverage these to most impact, together with using applicable digital channels and methods.


The Advertising Supervisor is ready to:

Advertising Technique

  • Lead and implement a transparent advertising and marketing plan and technique, linked to enterprise necessities to maintain a advertising and marketing benefit
  • Develop efficient advertising and marketing campaigns and channels, assessing their options and advantages to finest meet enterprise necessities and buyer wants
  • Develop detailed built-in advertising and marketing plans for all merchandise/ companies utilizing offline and digital media instruments  – works with advertising and marketing crew/ specialist businesses to do that.

Superior Interpersonal and Communication Expertise

  • Affect, negotiate and persuade at senior stage collaborating with a variety of stakeholders internally and externally to achieve help/backing for advertising and marketing supply
  • Act as a advisor, offering skilled advertising and marketing recommendation to stakeholders across the enterprise or to exterior purchasers as related
  • Current advanced info in an comprehensible and stimulating approach whether or not by efficient verbal presentation or artistic written copy.

Service Supply and enchancment

  • Oversee, handle and approve key advertising and marketing actions/tasks
  • Ship measurable advertising and marketing outcomes towards key efficiency indicators and determine and drive steady enchancment, difficult current processes and procedures the place wanted.

Useful resource Administration

  • Successfully plan and handle the advertising and marketing price range, to ship on strategic goals, and consider and justify return on advertising and marketing funding
  • Successfully have interaction, negotiate and handle third social gathering suppliers and inner stakeholders.

Planning & Analysing

  • Successfully consider advertising and marketing actions utilizing measurement knowledge and analytics to determine related key efficiency indicators (KPI) and return on advertising and marketing funding (ROI) so as to meet enterprise goals
  • Assimilate and analyse advanced knowledge and knowledge from a spread of sources to evolve, lead and plan advertising and marketing actions.

Industrial Method

  • Hunt down alternatives to extend revenue technology and acquire new enterprise e.g. new merchandise, markets and companies as related
  • Assemble a strong buness case in help of selling actions/plans
  • Successfully handle and develop stakeholder relationships at senior stage
  • Assess enterprise dangers and reputational impacts of selling actions.


  • Encourage and inspire internally and externally to ship advertising and marketing plans successfully, appearing as a role-model for advertising and marketing finest apply and taking accountability for bettering their very own and the crew’s and/or stakeholder efficiency, as related.

Programs and Processes

  • Successfully use applicable enterprise methods and software program to ship advertising and marketing outcomes effectively, for instance to analyse knowledge, inform search engine advertising and marketing, produce reviews and ship copy
  • Actively interrogate methods and knowledge sources to make judgements on when to introduce new methods of working/determine new methods/processes to enhance advertising and marketing actions or deal with these new necessities and /or advertising and marketing tendencies.


The Advertising Supervisor is ready to display:

Agile and Versatile

  • A capability to anticipate and adapt to vary
  • A extremely motivated and pushed strategy appearing with braveness to drive by mandatory modifications and ship troublesome or long-term tasks.

Artistic and Industrial Thinker

  • A artistic and revolutionary strategy
  • An analytical thoughts, with an perception and concepts pushed strategy to fulfill enterprise advantages and encourage motion in others.

Resilience and steady enchancment

  • A willingness to be taught from errors, as not all actions go to plan, and enhance future supply/campaigns in consequence
  • They act as a job mannequin for advertising and marketing actions and enterprise modifications throughout the crew and organisation, taking others with them. 

Professionalism and Emotional Intelligence

  • A excessive stage of professionalism, reliability and dependability with a ardour for the shopper, additionally encouraging these behaviours in others
  • A collaborative strategy is central to how they work, exhibiting empathy and being conscious to the wants/views of others
  • Moral behaviour in the way in which they strategy advertising and marketing actions and their work, valuing equality & variety, they act as a job mannequin for that behaviour.


The standard length of this apprenticeship is 24-30 months

Entry Necessities:

Entry necessities can be decided by particular person employers 


Apprentices with out stage 2 English and maths might want to obtain this stage previous to taking the end-point evaluation. For these with an training, well being and care plan or a legacy assertion the apprenticeships English and maths minimal requirement is Entry Degree 3, and British Signal Language {qualifications} are a substitute for English {qualifications} for these whom that is their main language.  

Hyperlink to skilled registration and development:

This apprenticeship is designed to fulfill the necessities for registration as an Affiliate Member (ACIM) of the Chartered Institute of Advertising (CIM), depending on them assembly the required standards.


It is a Degree 6 apprenticeship

Assessment date:

After 3 years


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