Reference Quantity: ST0596

Particulars of ordinary

Occupational Profile

Advertising and marketing is vitally necessary to all companies offering the perception to develop and ship new services and products to fulfill ever-changing buyer wants. It’s the means of researching, growing, selling and distributing, services or products by means of efficient channels to interact with a variety of goal audiences. Occupations in advertising span most industries and sectors and the roles can sit inside a particular firm/company that gives advertising deliverables and recommendation to exterior shoppers, or inside an inside advertising group, delivering advertising actions to drive that enterprise. Advertising and marketing groups usually work with exterior companies to ship specialist components of their advertising campaigns.

A Advertising and marketing Government will assist form, help and ship advertising plans, working at the side of the Advertising and marketing Supervisor who will outline the general advertising technique. A extremely viewers centered position which requires creativity, communication and mission administration abilities – these people are chargeable for planning and executing tactical and focused advertising exercise. Typical tasks embrace:

  • Managing and sustaining key advertising channels, together with digital, offline and social media
  • Planning and delivering tactical built-in advertising campaigns
  • Managing the manufacturing and distribution of selling supplies
  • Liaising and networking with a variety of stakeholders together with prospects, colleagues, suppliers (incl. companies) and associate organisations
  • Amassing and analysing analysis info to grasp audience behaviour and views throughout the market typically and the advertising combine
  • Helping within the achievement of brand name positioning to agreed tips
  • Organising and attending occasions similar to conferences, seminars, receptions and exhibitions.


The Advertising and marketing Government usually stories to a Advertising and marketing Supervisor.

Typical job titles embrace: Advertising and marketing Government, Advertising and marketing Officer, Advertising and marketing and Communications Officer, Advertising and marketing Specialist, Communications Government, Communications Specialist

Necessities: Data, Expertise and Behaviours


The Advertising and marketing Government requires an understanding of:

Advertising and marketing Ideas & Theories

  • The basics of selling concept that help the advertising course of e.g. the prolonged advertising combine (7P’S: Product, Value, Place, Promotion, Bodily surroundings, Course of, Individuals), product growth, and segmentation
  • The ideas of brand name positioning and administration and implementing course of to help company fame
  • The rules of stakeholder administration and buyer relationship administration (CRM), each inside and exterior, to facilitate efficient cross-functional relationships internally, and channel and buyer relationships externally.

Enterprise understanding and Business Consciousness

  • The traits and plans of the enterprise and sector they work inside, together with their imaginative and prescient and values
  • How advertising contributes to reaching wider enterprise goals
  • The audience’s determination making course of and the way that may affect advertising actions
  • The sector particular authorized, regulatory and compliance frameworks inside which they have to work, together with present Information Safety laws.

Market Analysis

  • The rules of efficient market analysis and the way this will affect advertising exercise e.g. legitimate knowledge assortment sources and methodologies and utilization, together with digital sources, and when to make use of quantitative and qualitative strategies.

Merchandise and Channels

  • Primary rules of product growth and product/service portfolios
  • The advertising panorama and the way routes to market interaction most effectively, e.g. franchise mannequin, distribution
  • The options and advantages of various advertising communications channels and media, each digital and offline, and when and apply these.


The Advertising and marketing Government is ready to:

Advertising and marketing Campaigns

  • Coordinate and keep key advertising channels (each digital and offline)
  • Plan and ship tactical campaigns in opposition to SMART (Particular, Measurable, Achievable, Lifelike, Time-bound) goals
  • Handle the manufacturing and distribution of selling supplies, e.g. digital, print and video content material as applicable.

Interpersonal and Communications Expertise

  • Produce a variety of artistic and efficient communications, together with potential to write down and proofread clear and modern copy, mission briefs, and provides assured shows
  • Capable of have interaction and collaborate with a variety of shoppers/stakeholders, throughout departments internally and with shoppers/suppliers externally to help advertising outcomes as required.

Service Supply

  • Use good mission and time administration to ship initiatives/duties/occasions as applicable, successfully. Together with the power to divide time successfully between reporting, planning and supply
  • Coordinate a number of advertising campaigns/initiatives/occasions to agreed deadlines
  • Successfully liaise with, and handle, inside and exterior stakeholders together with suppliers to ship required outcomes.

Price range Administration

  • Monitor mission budgets inside their scope of labor utilizing applicable methods and controls.

Analysis and Evaluation

  • Consider the effectiveness of selling campaigns by selecting the suitable digital and offline knowledge sources.
  • Assimilate and analyse knowledge and data from a variety of sources to help advertising actions
  • Consider knowledge and analysis findings to derive insights to help enhancements to future campaigns.

Techniques and Processes

  • Successfully use applicable enterprise methods and software program to ship advertising outcomes effectively, for instance to analyse knowledge, produce stories and ship copy
  • Use applicable applied sciences to ship advertising outcomes e.g. digital/net analytics, social media, CRM.


The Advertising and marketing Government is ready to display:

Agile and versatile

  • A tenacious and pushed strategy to see initiatives by means of to completion
  • Being a confirmed ‘self-starter’ and have an adaptable strategy to fulfill altering work priorities.

Artistic Thinker

  • A artistic and analytical thoughts, with a willingness to think about new methods of doing issues
  • They provide you with concepts and options to help the supply of their work.

Resilience and steady enchancment

  • A willingness to be taught from errors, as not all actions go to plan, and enhance their very own efficiency because of this.

Professionalism and Emotional Intelligence

  • A excessive stage of professionalism, reliability and dependability with a ardour for the shopper
  • A collaborative strategy is central to how they work, displaying empathy and being conscious to the wants/views of others
  • Moral behaviour in the way in which they strategy advertising actions and their work, valuing equality & variety.


The standard length of this apprenticeship is 15-21 months

Entry Necessities:

Entry necessities will likely be decided by particular person employers 


Apprentices with out stage 2 English and maths might want to obtain this stage previous to taking the end-point evaluation. For these with an schooling, well being and care plan or a legacy assertion the apprenticeships English and maths minimal requirement is Entry Degree 3, and British Signal Language {qualifications} are a substitute for English {qualifications} for these whom that is their major language.  

Hyperlink to skilled registration and development:

This apprenticeship is designed to fulfill the necessities for registration as an Affiliate Member with the Chartered Institute of Advertising and marketing (CIM).


This can be a Degree 4 apprenticeship.

Evaluate date:

After 3 years.


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