A cartoon canine referred to as Woody is the star of a sequence of latest animations developed by the Welsh Ambulance Service to assist individuals resolve whether or not their sickness or damage actually warrants a 999 name.

The animations kind a part of the ambulance service’s #WoodyWise marketing campaign, which launches right this moment (Monday February 4) to boost consciousness of the position of the ambulance service and the right way to make smart decisions when searching for well being recommendation, assist and care.

The marketing campaign has been developed as a part of the ambulance service’s drive to make sure that individuals perceive the place to seek out the correct assist and assist.

Director of Partnerships and Engagement, Estelle Hitchon, mentioned she hoped the animations and accompanying cartoon supplies would assist have interaction and inform the general public.

“When somebody feels unwell, notably on the weekend or in a single day, it may be troublesome to know the place to show and phoning for an ambulance or turning as much as an emergency unit can really feel like the one choices.

 “In the identical method, coping with minor accidents and diseases can tie up ambulance sources, taking them away from sufferers who genuinely want our assist.

“The Woody animations take plenty of situations with which we’re all acquainted and present why ringing for an ambulance typically isn’t proper the selection, particularly in terms of a minor damage or sickness.

“We obtain many calls from individuals who might have used NHS Direct Wales, the 111 service, their native pharmacy or a minor accidents unit, however as an alternative selected to name an ambulance. Coping with one of these name prevents our employees from coping with real emergencies.

“Calling an ambulance once you don’t want one wastes time and sources which might have been higher spent responding somebody genuinely in want of the excessive degree scientific care ambulance crews present. Ambulances should not a taxi service and arriving at hospital by ambulance doesn’t imply you’ll be seen faster.

 “If somebody is severely sick or injured and their life is in danger, it’s best to name 999 instantly. For these minor diseases and accidents that are much less critical, we hope Woody the canine helps individuals realise that there are different, extra applicable, providers obtainable.”

You may watch the marketing campaign movies right here:








For any media enquiries please contact the Welsh Ambulance Companies NHS Belief communications division by emailing WAS.Communications@wales.nhs.uk


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